Reviews
Reviews
Case Study
When I was first approached by the agency on behalf of Notes Aromas I was asked to script two creatives for their brand that would be consistent with a male's point of view of cost and why they want to smell good.
I started to research Notes Aromas as a brand seeing their mission statement of wanting to make affordable fragrances that would reach a wider market of those who wanted named fragrances but couldn’t afford the price tag. Now I am in that target consumer group and often spend £100 or more every 4 months on a named brand. I asked myself:
why do I spend this amount? The name, the smell, and the attraction from the opposite sex.
What is happening right now in the country? The cost of living crisis.
so this brand's USP(Unique selling point) is the same fragrance as the named brands at an affordable price.
This was my first concept. With cost of living why pay out for named brands when the dupes smell the same? I then looked into the customer reviews seeing customer after customer state how happy they were with the fragrance and how long it lasts. One stated, “It lasts so much longer than a named brand.” I tested this with a sample and it was proven correct which gave me another USP.
I created the first concept script on a cost of living subject along with the two USP’s
The second concept I started with Why? Why do men want the fragrance? I thought back to when I was in situations, being in heavy clothing in hot temperatures and the reaction of some women after a long shift. We see an attractive woman come close we want them to be impressed not running for the hills. I used this as an opening hook for my second concept script using the same USPs. This concept went along the storyline of the right fragrance that can get you the girl.
I researched TikTok ads and meta library at what types of videos were trending at this time and found skits were in high retention with good results on conversions and CTR rates. I chose to make my concepts a mixture of educational regarding the USPs but in a skit format.
the brand approved both scripts and when produced both had high hook rates, retention, and top 2% conversion rates as seen below.
ABOUT ME
Introduction
Introduction
Having created content for several years I decided it was time to make the experience count. I made TikTok videos for fun and I was approached by a company to make a video for them and of course I said yes. This was my first insight into UGC and I fell in love with the process
I have honed in on my skills to create relatable and authentic content designed to convert as I implement the direct response strategy. I specialise in story-telling and curating content which resonates with your target audience. Using humour and strong hooks to keep retention for longer. I understand how this is critical to successful, high-performing content.
WHAT MAKES ME STAND OUT?
IM A MILLENIAL
IM A MILLENIAL
IM AN EX POLICE OFFICER
I HAVE A NATIONAL DIMPLOMA IN
PERFORMING ARTS
BRITISH ACCENT
VEGETARIAN
LOVE TO COOK
GYM RAT
LOVE TO EXPLORE LONDON
Services provided
UNBOXING
DEMO
TALKING HEAD
VOICEOVER
EDITING
ASMR
SCRIPT WRITING
WHITE LISTING
PRODUCT PHOTOGRAPHY
TESTIMONIALS
PRODUCT APPLICATION
GREEN SCREEN
PETS
FILMING IN PUBLIC
STORY TELLING
SPECIALIST TRANSITION VIDEOS
STOP MOTION EDITING
TREND ANALYSIS
Previous work
Husband and Wife skit
This is a face beauty mask creative
That went viral on YOUTUBE
3.9K views!!!!
FOOD
STORY TELLING
VOICE OVER
DEMO
STOP MOTION
DEMO
TRENDING SOUND
ASMR
TRENDING SOUND
DEMO
STORYTELLING
VOICEOVER
MEDICAL SERVICES
VOICE OVER
SALESMAN
TALKING HEAD
GROOMING
DEMO
TRENDING SOUND
PRODUCT APPLICATIO
DEMO
PRODUCT APPLICATION
STORY TELLING
DEMO
PRODUCT APPLICATION
DEMO
PRODUCT APPLICATION
VOICE OVER
FOOTWEAR
TESTIMONIAL
DEMO
Fashion
STORYTELLING
DEMO
PET
TRANSITION
STORYTELLING
TRANSITION
TRENDING SOUNDS
UNBOXING
TRANSITION
STORYTELLING
DEMO
PET
FITNESS
PUBLIC FILMING
Online
promotion
TALKING HEAD
GREEN SCREEN
TESTIMONIAL
Amazon promotion
Travel
VOICE OVER
TESTIMONIAL
STORYTELLING
DEMO
VOICE OVER
TESTIMONIAL
DEMO
ASMR
DEMO
TESTIMONIAL
DEMO
Wellness
VOICE OVER
PRODUCT APPLICATION
Home Tech
DEMO PET
PRODUCT APPLICATION
podcast setup video
DEMO
TESTIMOIAL
VOICEOVER
fragrances
couples paid ad videos
funny skits
dance couples skit video
Shooting styles
Unboxing
Product demonstration
Lighting Tent
Product Expo
Stop Motion Build
K9 Assist
If you have any further styles in mind please do not hesitate to ask and we will incorporate this into your package