Craig

Creative Strategist

And

UGC Creator

Reviews

Reviews

Case Study

When I was first approached by the agency on behalf of Notes Aromas I was asked to script two creatives for their brand that would be consistent with a male's point of view of cost and why they want to smell good.

I started to research Notes Aromas as a brand seeing their mission statement of wanting to make affordable fragrances that would reach a wider market of those who wanted named fragrances but couldn’t afford the price tag. Now I am in that target consumer group and often spend £100 or more every 4 months on a named brand. I asked myself:

why do I spend this amount? The name, the smell, and the attraction from the opposite sex.

What is happening right now in the country? The cost of living crisis.

so this brand's USP(Unique selling point) is the same fragrance as the named brands at an affordable price.

This was my first concept. With cost of living why pay out for named brands when the dupes smell the same? I then looked into the customer reviews seeing customer after customer state how happy they were with the fragrance and how long it lasts. One stated, “It lasts so much longer than a named brand.” I tested this with a sample and it was proven correct which gave me another USP.

I created the first concept script on a cost of living subject along with the two USP’s


The second concept I started with Why? Why do men want the fragrance? I thought back to when I was in situations, being in heavy clothing in hot temperatures and the reaction of some women after a long shift. We see an attractive woman come close we want them to be impressed not running for the hills. I used this as an opening hook for my second concept script using the same USPs. This concept went along the storyline of the right fragrance that can get you the girl.


I researched TikTok ads and meta library at what types of videos were trending at this time and found skits were in high retention with good results on conversions and CTR rates. I chose to make my concepts a mixture of educational regarding the USPs but in a skit format.


the brand approved both scripts and when produced both had high hook rates, retention, and top 2% conversion rates as seen below.

ABOUT ME

Introduction

Introduction

Brush Splash Frame

Having created content for several years I decided it was time to make the experience count. I made TikTok videos for fun and I was approached by a company to make a video for them and of course I said yes. This was my first insight into UGC and I fell in love with the process


I have honed in on my skills to create relatable and authentic content designed to convert as I implement the direct response strategy. I specialise in story-telling and curating content which resonates with your target audience. Using humour and strong hooks to keep retention for longer. I understand how this is critical to successful, high-performing content.


  • 3 YEARS EXPERIENCE


  • DIPLOMA IN PERFORMING ARTS


  • TRUSTED BY OVER 20 BRANDS


  • TRAINED CREATIVE STRATEGIST


  • PREVIOUS MANAGERIAL EXPERIENCE





WHAT MAKES ME STAND OUT?

IM A MILLENIAL

IM A MILLENIAL

IM AN EX POLICE OFFICER

I HAVE A NATIONAL DIMPLOMA IN

PERFORMING ARTS

BRITISH ACCENT

VEGETARIAN

LOVE TO COOK

GYM RAT

COMICAL

LOVE TO EXPLORE LONDON

Companies we have worked with so far

Companies we have worked with so far

your logo here

your logo here

Services provided

UNBOXING


DEMO


TALKING HEAD


VOICEOVER


EDITING


ASMR


SCRIPT WRITING


WHITE LISTING


PRODUCT PHOTOGRAPHY

TESTIMONIALS

PRODUCT APPLICATION

GREEN SCREEN

PETS

FILMING IN PUBLIC

STORY TELLING

SPECIALIST TRANSITION VIDEOS

STOP MOTION EDITING

TREND ANALYSIS

Previous work

Brushstroke Arrow Rapid Curved Long

Husband and Wife skit

Brushstroke Arrow Smooth Curve Down Small

This is a face beauty mask creative

That went viral on YOUTUBE

3.9K views!!!!

FOOD

STORY TELLING

VOICE OVER

DEMO

STOP MOTION

DEMO

TRENDING SOUND

ASMR

TRENDING SOUND

DEMO

STORYTELLING

VOICEOVER


MEDICAL SERVICES

VOICE OVER

SALESMAN

TALKING HEAD

GROOMING

DEMO

TRENDING SOUND

PRODUCT APPLICATIO

DEMO

PRODUCT APPLICATION

STORY TELLING

DEMO

PRODUCT APPLICATION

DEMO

PRODUCT APPLICATION

VOICE OVER

FOOTWEAR

TESTIMONIAL

DEMO

Fashion

STORYTELLING

DEMO

PET

TRANSITION

STORYTELLING

TRANSITION

TRENDING SOUNDS

UNBOXING

TRANSITION

STORYTELLING

DEMO

PET

FITNESS

PUBLIC FILMING

Online

promotion

TALKING HEAD

GREEN SCREEN

TESTIMONIAL

Amazon promotion

Travel

VOICE OVER

TESTIMONIAL

STORYTELLING

DEMO


VOICE OVER

TESTIMONIAL

DEMO

ASMR

DEMO


TESTIMONIAL

DEMO


Wellness

VOICE OVER

PRODUCT APPLICATION

Home Tech

DEMO PET

PRODUCT APPLICATION

podcast setup video

DEMO

TESTIMOIAL

VOICEOVER

fragrances

couples paid ad videos

funny skits

dance couples skit video

Shooting styles

Unboxing

Product demonstration

Lighting Tent

Product Expo

Stop Motion Build

K9 Assist

If you have any further styles in mind please do not hesitate to ask and we will incorporate this into your package